Privacy Policy

Last updated: July 22, 2026

Primary Integrative Dentistry ("Primary," "we," "us," or "our") operates the website at myprimaryid.com and provides dental and integrative health services from our office in Los Angeles, California. We respect your privacy and are committed to protecting the personal information you share with us. By using this website or providing your information to us, you agree to the practices described in this policy.

Information we collect

We collect information you provide directly and information collected automatically when you use the site.

• Contact information you submit through forms, our online assessment, or when booking, such as your name, email address, phone number, and appointment preferences.
• Health-related information you choose to share through our intake and assessment tools, such as symptoms, history, and goals. Information that identifies your health condition is treated as protected health information (see the section on protected health information below).
• Usage information collected automatically, such as your IP address, device and browser type, pages viewed, and referring source, through cookies and analytics tools.

How we use your information

We use the information we collect to:

• Schedule, confirm, and manage your appointments and care.
• Respond to your questions and requests.
• Send you appointment reminders, forms, results, and care-related communications by email, phone, or text message, where you have provided the applicable contact information and consent.
• Operate, improve, and secure our website and services.
• Comply with our legal and professional obligations.

Text messaging (SMS)

With your consent, we send text messages to the mobile number you provide for purposes such as appointment reminders and confirmations, intake and form links, and other care-related communications. Message frequency varies. Message and data rates may apply. You can opt out of text messages at any time by replying STOP, and you can reply HELP for assistance. Opting out of text messages will not affect your ability to receive care.

We do not sell your personal information, and we do not share your mobile phone number or your SMS opt-in consent with any third parties or affiliates for their own marketing or promotional purposes. Mobile opt-in and consent information is used solely to deliver the messages you have asked to receive and is not shared with third parties for marketing.

How we share information

We do not sell your personal information. We share information only in these limited circumstances: with service providers who perform functions on our behalf (see below) under obligations to protect it; when required by law or to comply with legal process; to protect the rights, safety, and property of our patients, our practice, or others; and in connection with a business transfer, subject to this policy. As stated above, mobile opt-in and text-messaging consent data is never shared with third parties for marketing.

Third-party service providers

We use trusted third-party providers to operate our website and communications, including hosting, patient communication and scheduling, customer relationship management, and website analytics. These providers may process information on our behalf and are permitted to use it only to provide services to us. Where a provider handles protected health information, we maintain the appropriate agreements required by law.

Protected health information

Information that relates to your health, health care, or payment for care and that identifies you is "protected health information" and is handled in accordance with the Health Insurance Portability and Accountability Act (HIPAA) and applicable state law. Our separate Notice of Privacy Practices governs how we use and disclose protected health information in connection with your treatment, and is provided to you as a patient of the practice. This website Privacy Policy governs information collected through the website and our marketing communications.

Cookies and analytics

We use cookies and similar technologies to operate the site, remember your preferences, and understand how the site is used. Analytics tools help us measure traffic and improve the experience. You can control cookies through your browser settings; disabling them may affect how the site functions.

Data security

We use administrative, technical, and physical safeguards designed to protect your information. No method of transmission or storage is completely secure, however, and we cannot guarantee absolute security. Please do not send sensitive health details through unsecured channels.

Your privacy rights

Depending on where you live, you may have rights regarding your personal information. California residents have rights under the California Consumer Privacy Act, as amended, including the right to know what personal information we collect, the right to request deletion, the right to correct inaccurate information, and the right not to be discriminated against for exercising these rights. We do not sell personal information. To exercise any of these rights, contact us using the information below and we will respond as required by law.

Children's privacy

This website is intended for adults. We do not knowingly collect personal information from children under 13 through the website without appropriate parental consent. Information about minor patients is collected in the clinical setting through a parent or guardian.

Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will revise the "last updated" date above. Your continued use of the website after changes take effect constitutes acceptance of the updated policy.

Contact us

If you have questions about this Privacy Policy or how we handle your information, contact us at:

Primary Integrative Dentistry
11980 San Vicente Blvd, Suite 902
Los Angeles, CA 90049
Phone: (310) 564-8990
Email: care@myprimaryid.com

See also our Terms of Service.