01 · Oral
Oral
Your mouth, bite, and airway: the front door to everything downstream.
Why Primary
Your mouth is the gateway to your wellbeing.
Care that helps you feel better, smile more, and live longer.
A growing body of scientific research is connecting the health of the mouth with cardiovascular disease, cognitive decline, metabolic health, and longevity. See the research →
LIVE · Primary iDiD
Your Primary iD
0/ 100
5 dimensions · updated today
Oral
0
CAMBRA · low caries risk
Sleep & Airway
6.4hrs
STOP-BANG flagged · at-home study queued
G
"Your CBCT is in. I want to talk about the airway finding before we plan the crown."
Dr. Tzur GabiNutrition
9/14
MEDAS
Longevity
0
LE8
01 / 05
The Gap
What your mouth is trying to tell you.
Symptoms you've been living with. Signals that routine care or your primary care doctor never caught. Care that finally connects the two.
Sleep ApneaSnoringChronic PainHeadachesJaw PainBad BreathSleep ApneaSnoringChronic PainHeadachesJaw PainBad Breath
Low Energy LevelBrain FogBleeding GumsAcid RefluxMood SwingsAnxietyLow Energy LevelBrain FogBleeding GumsAcid RefluxMood SwingsAnxiety
ToxicityWeight GainDecreased Sex DriveDiabetes RiskInflammationHeart DiseaseToxicityWeight GainDecreased Sex DriveDiabetes RiskInflammationHeart Disease
Persistent CoughHigh Blood PressureGrinding TeethStroke RiskDementia RiskAutoimmune FlaresPersistent CoughHigh Blood PressureGrinding TeethStroke RiskDementia RiskAutoimmune Flares
The Comparison
Same chair. A different model of care.
On paper, every practice looks the same. What actually happens in the room, and what you walk out with, is not.
Conventional
Primary
Training
DDS / DMD only
DDS + functional, integrative & airway
Time with the doctor
5–10 min in a general practice
30+ min with a prosthodontist specialist
Diagnostics
2D X-ray, occasional pano
3D CBCT + intra-oral scan + biomarker panels + microbiome + at-home sleep
Assessment
Single-tooth check
5-dimension Primary iD score
Care team
Clinician + hygienist
Clinician + hygienist + nutrition, sleep & microbiome partners
Between visits
Call if something breaks
Continuous membership + your live Primary iD
Plan
Per-procedure quote
Whole-body plan, priced to your scores
Tech in the chair
Basic
Full digital + laser + ozone + 3D printing
Insurance
You're capped at coverage
Use insurance + supplement what it skips
Why settle for the model that hasn't changed in 50 years?
How we see you
One mouth. Five dimensions of you.
A live read across five dimensions, so the care fits the actual you, not just your teeth.
02 · Sleep
Sleep
How well your nights restore you: breath, brain, and recovery.
03 · Nutrition
Nutrition
What fuels you and how: food, absorption, and the microbiome.
04 · Family
Family
The patterns written in your history, and the ones you can shift.
05 · Longevity
Longevity
The biomarkers and habits that add years, and life to them.
Our ecosystem
The best of modern medicine, in one plan.
We don't rebuild what already exists. We partner with the world's best, so your labs, your sleep study, and your microbiome all land in one place, interpreted by a team that actually talks to each other.
Primary×Superpower
Biomarker labs
Over 100 biomarkers, ordered and interpreted as part of your membership.
The hormone, vitamin, metabolic, and inflammation markers your PCP doesn't routinely run, ordered alongside your oral findings and interpreted together.
What it unlocks
- +Hormone, thyroid, and metabolic panels
- +Inflammatory markers (hs-CRP, HbA1c, homocysteine)
- +Vitamin D, B12, and nutrient panel
- +Full panel read alongside oral findings
Primary×Happy Sleep
At-home sleep diagnostics
Real sleep diagnosis, covered by most medical insurance.
An at-home sleep study plus a smart ring that tracks your nightly recovery, so sleep apnea, bruxism (teeth grinding), and airway dysfunction get diagnosed without a hospital lab.
What it unlocks
- +At-home polysomnography (no sleep lab)
- +Smart ring for nightly recovery tracking
- +Apnea, snoring, and bruxism screening
- +Usually covered by medical insurance
Primary×Viome
Microbiome + early detection
Organism-level read of your mouth and gut.
Oral and gut microbiome testing paired with early-detection screening for oral and esophageal cancer, the two cancers we are best positioned to catch first.
What it unlocks
- +Oral + gut microbiome analysis
- +Personalized food and supplement guidance
- +Early-detection signals for oral cancer
- +Early-detection signals for esophageal cancer
Additional partners across supplementation, coaching, and continuous monitoring, announced as they're added.
In the operatory
World-class technology. Standard, not optional.
Whole-body dentistry only matters if it shows up in the room, not just the marketing. Here is what sits at every chair in our practice.
3D CBCT imaging
A cone-beam scan that maps your airway, sinus, jaw, nerves, and bone in three dimensions, in under 20 seconds.
What it unlocks
Airway diagnosis · Implant planning to within 0.5 mm · Pathology that 2D X-rays miss
Intra-oral scanner + clinical photography
Digital impressions and a full visual baseline of your mouth, no goopy trays, no guesswork.
What it unlocks
Year-over-year documented change · Faster lab turnaround · Better fit on every restoration
Dental laser
Soft-tissue procedures without a drill, often without anesthetic, with dramatically less bleeding.
What it unlocks
Faster healing · Less trauma · Better cosmetic & periodontal outcomes
SMART amalgam removal
Safe Mercury Amalgam Removal Technique: full IAOMT protocol when removing old silver fillings.
What it unlocks
Protects the patient · Protects the clinical team · Protects the environment from mercury vapor
Ozone therapy
Antimicrobial sterilization without antibiotics, at the tissue, pocket, or canal level.
What it unlocks
Deep tissue sterilization · Periodontal pocket treatment · Root canal disinfection, no systemic drugs
3D printing in-office
Same-day surgical guides, restorations, and appliances printed in the building, not shipped from a lab.
What it unlocks
Same-day turnaround · Tighter fit, fewer revisions · Lower cost per restoration
DIMENSION 01Nutrition
01 / 04The outcome
A smile that reflects everything we saw.
When the airway is clear, when the inflammation is settled, when the nutrition is working, the smile that shows up at the end isn't cosmetic. It's the visible proof of a whole system that's finally aligned.
This is what a Primary smile looks like. Not a veneer shade. A person in better shape than when they walked in.
See the six outcomes →